In 2015, I managed the communication strategy for the launch of two Cutler and Gross x Maison Martin Margiela collaborative collections, highlighting the synergy between the brands’ irreverent design and handmade quality. The collaborative collection's key messages—design based in recuperation, transformation and re-proportion, as well as diverting the codes of classic glasses—were highlighted in key publications including Dazed & Confused and Another magazine.