I spearheaded and managed the Cutler and Gross x London College of Fashion Project 0734 competition. Students from the BA Fashion Design Technology: Womenswear course were given the opportunity to creatively reinvent and reinterpret the iconic Cutler and Gross 0734 frame using any creative medium from the world of design, photography or illustration. The winner was awarded a one-year paid work placement as the brand’s Design Assistant.
The best submissions were presented to a celebrity panel of judges including British designer and CSM graduate Jonathan Saunders, photographer Richard Young and London College of Fashion Head of College, Frances Corner. I developed all written, press and legal material for the project; organized a small exhibition to showcase the student's work in our retail store; and worked with the students in creating visuals for the brand’s social media channels. I continued the momentum of the project through the creation of a three-part video series shared on Youtube, Vimeo and the Cutler and Gross channels.