In 2015, I secured and promoted the Alberta Ferretti x Cutler and Gross collaboration. This included managing the CRM strategy, event management, retail promotions and media relations.
The collection launched on the Alberta Ferretti F/W runway during Milan Fashion Week, which included an exclusive influencer event, and presentation at the eyewear trade show Mido. The collection launched in London at a press breakfast at the Alberta Ferretti London flagship store and secured coverage in publications including WWD and Vogue.