Runway Capsule Collections

During my time at Cutler and Gross, I initiated the concept of Cutler and Gross capsule collections – recreating the brand's archived and vintage frames into small runway collections for London Fashion Week designers including Jonathan Saunders, Holly Fulton, E. Tautz and Eudon Choi.

This allowed the designers to test the sales potential of their own eyewear collection through selling on the Cutler and Gross e-commerce site, without the full commitment of producing and developing a full range of eyewear.  

Eudon Choi