Alberta Ferretti x Cutler and Gross

In my role as PR and Marketing manager at Cutler and Gross, I was tasked with securing and promoting the Alberta Ferretti x Cutler and Gross collaboration. This included managing the CRM strategy, event management, retail promotions and media relations.

The collection launched on the Alberta Ferretti F/W runway during Milan Fashion Week, which included an exclusive influencer event, and presentation at the eyewear trade show Mido. The collection launched in London at a press breakfast at the Alberta Ferretti London flagship store and secured coverage in publications including WWD and Vogue.