Runway Capsule Collections

During my time at Cutler and Gross, I initiated the concept of Cutler and Gross capsule collections – recreating the brand's archived and vintage frames into small runway collections for London Fashion Week designers including Jonathan Saunders, Holly Fulton, E. Tautz and Eudon Choi.

This allowed the designers to test the sales potential of their own eyewear collection through selling on the Cutler and Gross e-commerce site, without the full commitment of producing and developing a full range of eyewear.  

Eudon Choi

Cutler and Gross and the Elton John AIDS Foundation

To celebrate the 20th Anniversary of the Elton John AIDS Foundation, I initiated the creation of a limited-edition Cutler and Gross frame to be sold across the Cutler and Gross retail channels. The frame was inspired by the charity’s ‘Love Is In My Blood’ campaign, handcrafted in deep-red Italian acetate. The campaign raised over £60,000 for the Foundation, showing solidarity for over 30 million people living with HIV. 

To make the donation tangible for the consumer and the media, we communicated the effect of each purchase - each pair of glasses could pay for sex education, HIV testing and treatment for 10 young men in Uganda – safely, and without fear of violence or discrimination. A limited-edition frame was also designed exclusively for MR PORTER to raise additional funds. Press coverage was secured in outlets including Hunger TV and

Alberta Ferretti x Cutler and Gross

In my role as PR and Marketing manager at Cutler and Gross, I was tasked with securing and promoting the Alberta Ferretti x Cutler and Gross collaboration. This included managing the CRM strategy, event management, retail promotions and media relations.

The collection launched on the Alberta Ferretti F/W runway during Milan Fashion Week, which included an exclusive influencer event, and presentation at the eyewear trade show Mido. The collection launched in London at a press breakfast at the Alberta Ferretti London flagship store and secured coverage in publications including WWD and Vogue.