Academic Experience

Lecturer, BA (Hons) Fashion Public Relations and Communication, University of the Arts London, London College of Fashion

Module Leader, MA Public Relations, University of Westminster

Lecturer, Hong Kong Productivity Council

Lecturer, AP Hogeschool Antwerp


Art of Management & Organization Conference, IEDC-Bled School of Management, September 2016 — Developed and led a stream entitled the Intangibles of Fashion Management and presented the paper Exploring the enterprise orientations of Detroit Fashion start-ups.

Art of Management & Organization Conference, Copenhagen Business School, August 2014 — Presented the paper The effect of artistic collaboration on the brand image of luxury fashion brands as part of the stream Integrative Arts-Based Initiatives for Enhancing Strategic Design and Innovation.

I have delivered lecture content covering Fashion Marketing; Brand Strategy and Brand Theory; Digital Fashion Communication; Influencer Strategies; The Fashion Moving Image; Building Online Communities; Brand Lifestyle and Aspiration; Environmental and Trend Analysis; Research Methods; Creating Brand Content; Google Analytics for Consumer Segmentation; Fashion PR; Aesthetic Politics in Fashion; Fashion and Art Collaboration; Event Management; Public Relations Practitioners as Cultural Intermediaries; Rhetoric and Persuasion in Public Relations; Developing Aims and Objectives.